Marketing for plumbing and HVAC shops

More booked jobs for plumbing and HVAC shops.

We run your entire digital presence: Google Business Profile, reviews, social, and SMS, so the phone keeps ringing while you focus on the work. Built for residential plumbing and HVAC shops.

No long-term contracts · No AI answers your phone — ever · One direct point of contact

✔ Plumbing and HVAC focus ✔ Month-to-month — cancel anytime ✔ Measured in calls, not clicks ✔ One accountable point of contact ✔ Serving OC, LA & the Inland Empire
The Problem

You’re great at plumbing. Marketing is a different pipe.

You didn’t start a plumbing company to write Instagram posts or figure out why a worse competitor outranks you on Google Maps. But if your online presence is weak, you’re losing jobs to plumbers who are simply better at marketing. Nearly half of all Google searches are local — and most searchers never scroll past the top three results.

📍

Invisible on Google Maps

Homeowners search “plumber near me” at 2am. If you’re not at the top of the map, the call goes to your competitor.

⭐

Reviews going unanswered

Every unanswered review tells Google and your next customer you’re not paying attention. Responding is table stakes.

📱

Social collecting dust

A Facebook page last updated 8 months ago tells homeowners you might not even be in business anymore.

🔁

Past customers forget you

The best new job is a repeat customer. Without consistent touchpoints, they’ll call whoever shows up first next time.

What We Do

Everything your plumbing or HVAC marketing needs. Nothing it doesn’t.

We run your entire digital presence so you can focus on running jobs. No account managers. No offshore teams. One person, fully accountable.

01

Google Business Profile

The single biggest lever for local visibility. We optimize, update, and manage your GBP weekly so you show up when homeowners search.

  • Full profile optimization
  • Weekly posts + photos
  • Q&A seeding
  • Service-area management
02

Review Generation & Response

We don’t wait for reviews — we ask after every job, then respond to every one with personalized replies that build trust and boost ranking.

  • Post-job review request system
  • Response to every review
  • Reputation monitoring
  • Damage control when needed
03

Call Tracking & Reporting

The work doesn’t matter if you can’t see the result. We track every call our marketing generates and report monthly — no vanity metrics.

  • Dedicated tracking number
  • Source attribution by channel
  • Monthly performance report
  • Call-volume trend analysis
04

Website + Local SEO

Your website should sell, not just exist. We optimize the conversion path and clean up the local SEO signals that get you found.

  • Conversion-path optimization
  • Citation cleanup (NAP audit)
  • City-specific landing pages
  • Competitor monitoring
05

Social Media

Consistent, on-brand content for Facebook and Instagram. We write it, format it, schedule it. Nextdoor presence included.

  • 8–16 posts per month
  • Facebook + Instagram
  • Nextdoor presence
  • Seasonal campaigns
06

Paid Acquisition

When you’re ready to pour fuel on the fire: Google Local Service Ads and Meta, managed for plumbing and HVAC shops.

  • Google Local Service Ads
  • Meta (Facebook/Instagram) ads
  • Competitive intelligence report
  • Monthly strategy call (60 min)
Marketing Retainers

Pick the level of growth you want.

Three retainer tiers, each built on the one before it.

TIER 1 — FOUNDATION
$2,500/mo

Get found and get trusted. The essentials every plumbing and HVAC shop needs.

  • Google Business Profile optimization
  • Review generation & response
  • Call tracking + dedicated number
  • Monthly performance reporting
  • 30-min strategy call / month
Start with Foundation
Month-to-month. Founding shops get a direct line to Joe.
TIER 3 — DOMINATE
from $7,500/mo

Own your market. Full-funnel acquisition and strategy.

  • Everything in Growth
  • Google Local Service Ads
  • Meta (Facebook/Instagram) ads
  • Monthly 60-min strategy call
Talk Strategy
from $7,500/mo · ad spend separate, no markup
Phone Pipeline · A Separate Product

Three tiers. No AI ever answers your phone.

No AI answers your phone. Phone Pipeline automates everything around the call: missed-call texts, review requests, appointment confirms, SMS marketing — without an AI ever speaking in your voice. Your customers always talk to a human.

STARTER — MISSED CALL RECOVERY
$297/mo

Stop losing money to missed calls.

  • Auto-text every missed call within 60 seconds
  • Missed-call dashboard with follow-up tracking
  • Daily summary text of yesterday’s missed calls
  • 1 phone line covered
Get Started
No AI on your phones · Cancel anytime
ENTERPRISE — FULL COMMS SUITE
$997/mo

Turn your customer list into a revenue engine.

  • Everything in Professional
  • SMS marketing blasts to your customer list
  • Customer segmentation by service type
  • Up to 5 phone lines covered
  • Monthly performance report
Get Started
6+ lines? Ask for a custom quote
Already running a marketing retainer? Phone Pipeline Professional and Enterprise stack at independent prices with any marketing tier — no bundle discount, because each product is priced to deliver full value on its own.
The Process

Your first fixes start in week one.

No lengthy onboarding. No complicated contracts. We get what we need and start on your first fixes within your first week.

1

Free Audit Call

15 minutes. We review your Google profile, reviews, social presence, and top competitors. You walk away with a clear picture of where you’re leaving calls on the table — whether you work with us or not.

2

Onboarding

One form, one call. You tell us your brand, services, target area, and what success looks like. We handle everything from there. Your first fixes start within your first week of adding us to your Google profile.

3

Phones Ring

You focus on running jobs. We keep the pipeline full. Every month you get a clear report: calls generated, reviews gained, content published. No vanity metrics.

Why The Pipeline

Built for plumbing and HVAC shops. Not for everyone.

We don’t work with dentists, gyms, or restaurants. Every strategy, every piece of content, every campaign is built around how homeowners find and hire a plumber or an HVAC company.

🔧

Plumbing and HVAC focus

Our focus is plumbing and HVAC shops. Other trades have their own pages, linked below.

🤝

Direct access — always

You deal with the same person every time. No junior account managers, no getting passed around. One number, one relationship.

📞

Measured in calls, not clicks

No reports full of impressions and reach. You get calls generated, reviews gained, and jobs influenced. That’s it.

🔓

No long-term lock-in

Month-to-month. Cancel with 30 days notice. We keep clients by delivering results — not by trapping them in contracts.

Results

Promises we can keep.

Not numbers we claim. Things we put in writing and you can check.

60 sec
Text-back on every missed call

Every missed call gets a text back inside 60 seconds. It is in the contract, and the daily summary shows you each one.

6 PM
The one-call test

Call any 20 plumbers at 6pm tonight and count how many humans answer. Then ask what happens to the call when nobody does.

Day 90
Work-free guarantee

Text-back inside 60 seconds, tracked booked calls up by day 90, or we work free until they are. Month to month, 30 days notice.

Service Areas

Plumbing and HVAC marketing across Southern California.

We help residential plumbing and HVAC shops get found in the cities where their customers actually search.

FAQ

Questions shops ask before they call.

Who do you work with?

We work with residential plumbing and HVAC shops. If you’re mostly new construction, we’re not the right fit.

Are there long-term contracts?

No. Everything is month-to-month with 30 days notice. We keep clients by delivering results, not by locking them into 12-month agreements.

How fast will I see results?

Results depend on your market and where you start. What we put in writing: Text-back inside 60 seconds, tracked booked calls up by day 90, or we work free until they are.

Does an AI answer my phone?

Never. Phone Pipeline automates everything around the call — missed-call texts, review requests, appointment confirmations, SMS marketing — but your customers always talk to a human. That’s you.

How is Phone Pipeline priced versus the marketing tiers?

They’re separate products. Phone Pipeline starts at $297/mo. Professional and Enterprise stack at independent prices with any marketing retainer, and Starter is for shops without one — no bundle discount, because each product is priced to deliver full value on its own.

Get In Touch

Let’s see if we’re a fit.

We only take on clients we’re confident we can help. Fill out the form and we’ll reach out within one business day.

Service Area
Orange County · Los Angeles · Inland Empire
Free Audit Calls
Monday–Friday, 8am–5pm PST

Book a 15-Min Audit Call →

Request Your Free Audit

We’ll review your Google presence and send you a reply within one business day.